Popular American bridal brand Watters unveils new direct-to-consumer brand

One of America's top bridal brands has launched an e-commerce site and welcomed a new brand to its family.

The global company is now offering brides the ease of purchasing wedding dresses from its new By Watters brand and select bridesmaids looks from Wtoo by Watters online at www.watters.com

The first By Watters collection includes exclusive wedding looks priced at competitive prices and is available for immediate delivery direct to consumers.

Of the new offerings, Watters' Style Director, Sydney Watters Dunbar, said: “wedding day shopping can be daunting for some, so we are thrilled to offer our Watters girls a stress-free experience.”

Styles include pretty lace dresses, feminine strapless designs, boho-inspired tiered dresses and short hemlines with something for almost every bride.