Tell us about your business...
We're a bridal and prom shop that has recently opened a new bridal and florist shop - as my husband is a florist - next door to the prom shop. We're unique as we are a husband-and-wife partnership. I am a dressmaker who can personalise your gown and I also specialise in plus-size gowns. Ash can design your flowers for your wedding as well as complementing your dress!
What's your background and why did you launch your business?
I always wanted to work in the fashion industry ever since I was little. After doing a degree in fashion and textiles, I got a job with a local bridal designer and she taught me everything from designing, making and fitting a bridal gown. We moved to Australia and I worked for an Australian designer that had a very different style, and then after two-and-a-half years we moved back to England, started a family, and I worked for Sassi Holford for a few years.
I started my own business after working for a prom shop for a season and seeing how fun it was. The shop was closing and I took the opportunity to open a combined prom and bridal store that specialised in plus-size dresses. I decided to do this because of one bride who couldn't try on her dream dress because no one did it in her size, and I had found that in all my experience no shop catered for a bride over a size 18. This discriminates against a large proportion of brides.
What's your favourite style of wedding dress?
That's a difficult question as I love something different and new! My wedding dress was fishtail but I also love the fun of a full ballgown aswell! I love the illusion gowns, vintage styles and glitzy gowns as well.
What's your top tip for couples planning a wedding?
My top tip is to write down what kind of day you want and what is important to you right from the start - then try to stick to it. It's your day and no one else's. You may have to compromise on some details, especially if you aren't paying for all of it, but make it special for you as a couple.
What's your favourite thing about working in the wedding industry?
My favourite thing is being part of a couple's special day and trying to make it a pleasurable and stress-free as possible.
What's the most common question brides ask you?
When should I buy my dress? I normally reply to start looking for your gown a year in advance, and don't be pushed into the decision and don't settle! It's your dress and you should love it! Be strong.
Izzi Stockton | Izzi Stockton Bridal | www.izzistocktonbridal.co.uk
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