Dune London celebrates 30 years of style
When founder Daniel Rubin opened the doors to the first Dune London concession in 1992, he set in motion a truly British brand that has become loved the world over. Daniels's mantra of affordable luxury has made Dune a byword for beautiful women's and men's footwear and accessories.
To mark Dune's 30th anniversary, the brand has launched a capsule collection of four stunning, limited-edition pieces. Designed in-house by Dune's design team, the collection highlights the brand's uncompromising attention to detail and craftsmanship, whilst keeping the design exciting and contemporary with the use of intricate metalwork, texture, and luxurious materials.
Inspired by nature, the use of bluebells and snowdrops is seen on all four profiles, from intricate caged resin heel and handbag details to the embroidered motif on the men's slipper style. While the use of a delicate pearl is set in the sole of each style, a nod to the precious stone that signifies the 30-year anniversary.
During the month of October, windows at key stores will showcase a specially created photo montage showcasing and celebrating iconic memories from Dune's 30 Year history, from seasonal campaigns to store images (including the store on The Kings Road, London, the first ever stand-alone store!)
Additionally, competition will run across Dune's social media channels inviting Dune's loyal customers to share their Dune memories, from weddings to graduations to first jobs. The winners will win a weekend in Dune's hometown of London.
Dune's Founder and Chairman, Daniel Rubin, said, "Thirty years have flown by. There has been so much change in retail, and in particular footwear retailing, over the period and only those companies that have responded and embraced change have survived. I am immensely proud of what our team has achieved and look forward to fulfilling our goal of becoming the dominant affordable footwear and accessories brand globally in the years ahead"
To shop, visit www.dunelondon.com